It might seem like there’s a contradiction here, but really there’s not. Somebody once told me that wisdom is found in the apparent contradictions. So how do you go from being the guy who teaches the tech industry how to hook people to the guy who’s trying to teach people how to unhook? Nir Eyal It was even handed to me when I was thinking about starting Vox. In 2014, you wrote Hooked, which was the handbook for getting people hooked on your products.
Talk to me about the impetus to write your new book. A partial transcript, edited for length and clarity, follows. You can listen to our full conversation by subscribing to The Ezra Klein Show wherever you get your podcasts, or streaming it below. Who is in control of that attention, and how we can wrest it back, is a central question of our age. Life is the sum total of what we pay attention to. īut Eyal doesn’t think Big Tech is addictive, and he sees the rhetoric of people who do - like me - as “ridiculous.” He believes the answer to digital distraction lies in individuals learning to exercise forethought and discipline, not demonizing companies that make products people love.Įyal and I disagree quite a bit in this conversation, but it’s a disagreement worth having. So I was interested to see him releasing a second book that seemed a hard reversal: Indistractable: How to Control Your Attention and Choose Your Life. Hooked became a staple in Silicon Valley circles - it was even recommended to me when I started Vox - and Eyal became a tech celebrity. That’s the opening line of the description for Nir Eyal’s best-selling 2014 book Hooked: How to Build Habit-Forming Products.
By design, the only way to know how Walter gets out of the mess he is in at the end of the latest episode is to watch the next episode.“How do successful companies create products people can’t put down?” Invariably, each episode’s central conflict is resolved near the end of the show, at which time a new challenge arises to pique the viewer’s curiosity. In this particular episode, White discovers one of the drug dealers is still alive and is faced with the dilemma of having to kill someone he thought was already dead. Challenges prevent resolution of the conflict and suspense is created as the audience waits to find out how the storyline ends. For example, during an episode in the first season, Walter White must find a way to dispose of the bodies of two rival drug dealers. At the heart of every episode - and also across each season’s narrative arc - is a problem the characters must resolve.
“Although Breaking Bad owes a great deal of its success to its talented cast and crew, fundamentally the program utilized a simple formula to keep people tuning in.
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